The State of Social Media and Influencers

As online world continuously conquering every individual’s daily routine, social media and influencers become highly recognized. These influencers are the people who have created a reputation for their expertise and knowledge on a certain topic. They often make constant posts about any topic they want on their social media accounts or channels. They also build gigantic followings of engaged or enthusiastic people who pay attention to their online contents.  

It is said that brands love social media influencers. Why? Simply because they encourage their followers and create trends to purchase the products or services they are promoting. This is the reason why businessmen keep on looking for well-known social media influencers to advertise their products.  

Social media influencer marketing refers to a type of advertising that utilizes product mentions from influencers and endorsements. This marketing scheme works because of the huge amount of trust that social influencers have created with their recommendations from their previous clients, and followers as well.  

The types of social media influencers, however, may be divided into several types. For your guide, here are the top social media influencers you shouldn’t miss knowing:

• By Number of Followers — When it comes to the number of followers, social media influencers come into four types. The first one is the so-called mega-influencers. These are the people who have a huge number of social media followers. Mega-influencers often have more than one million followers on at least one or two social media platform. The second one is called macro-influencers. These influencers have forty thousand to one million followers. Other types are called micro-influencers and nano-influencers. The former type has a follower from 1,000 to 40,000 while the latter has less than one thousand followers.

• By Online Content Types — This may be categorized into three types. The first one is called bloggers. Most bloggers create contents that contain personal reflections, videos, comments, photographs, and even hyperlinks about their passion or preferred topics. The second one is called “YouTubers”. Social influencers may post any videos they want, as long as these videos catch the attention of their followers.

• By Influence Level — Showbiz personnel were the original influencers. But, with the introduction of online marketing, any social media influencers can entice their target viewers to check out their offered products or services. Experts claimed that businesses tend to increase their sales, if their products were endorsed by the celebrities.  

Apart from the above mentioned, journalists and leaders can also be considered as social media influencers. They can entice their followers and believers to patronize a certain product or company.

Through social media and influencers, people can easily decide what and where to depend on. With countless companies in the online world, it is hard to pick the right one that suits to your needs. But, with the help of influencers, you can easily choose what you desire. Most people buy a certain product because they believe that they are proven effective and reliable since it is being endorsed by their favorite celebrities or social media influencers.

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